Project Description
The Wheel of Time is a series of epic fantasy novels written by American author James Oliver Rigney, Jr., under the pen name Robert Jordan. Originally planned as a six-book series, The Wheel of Time now spans fourteen volumes, in addition to a prequel novel and a companion book. Jordan began writing the first volume, The Eye of the World, in 1984 and it was published in January 1990. The Wheel of Time is notable for its length, its detailed imaginary world, its well-developed magic system and a large cast of characters.
I took the title from this and applied to a Corporate Promotion for Schaeffler Group, Germany. The concept is ” In these fast-moving times, innovative strength – the ability to turn innovations into top class products – is more than ever adecisive factor in corporate success”
Schaeffler develops and manufactures precision products for everything that moves – in machines, equipment, and vehicles as well as in aviation and aerospace applications – with its INA, LuK, and FAG brands. The globally active group of companies is a leading manufacturer of bearings worldwide and a renowned supplier to the automotive industry. The company generated sales of approximately 11.1 billion euros in 2012. With over 76,000 employees worldwide, Schaeffler is one of the largest German and European industrial companies in family ownership.
I tried to blend the rotation of wheel to Luk Innovation run path..
3D Story, Animation Concept, Direction – Sridar Elumalai
Voice Over – Venkateswaran, Visvaroopa
