Dogs Perform Star Wars Theme Song

Volkswagen, fresh off the blockbuster success from last year’s “The Force,” is giving viewers a taste of what they can expect on game day this year. Created out of Deutsch LA, and directed by Caviar’s Keith Schofield, the 60-second teaser spot features a dozen canines complete with accessories, doing a rendition of everyone’s favorite death march.

The dog stars of the spot were selected from a pool of 40 hopeful mutts. The final spot is a combination of group shots and individual shots comped together. The dogs rehearsed to a temp track but the final sound mix did feature the actual dog barks from the set.

Awesome Composition and Editing! I liked it!!

 

Agency: Deutsch Los Angeles
Chief Creative Officer: Mark Hunter
Client:Volkswagen
Group Creative Officer: Michael Kadin