Pongal

Sridar Elumalai: Former Creative Director, Discovery Channel-SEA Worked on Strategic development and execution of digital and on-air creative campaigns for the channel. A conceptually-driven and strategically-minded creative director focused on using design to make compelling, memorable, and meaningful experiences for brands. Currently, a Cloud Architect, Web Technologist, Travel Photographer, Artist, Blogger and VO Artist specialising in unusual and adventure travel experiences. I have been travelling around the world since 2001. In the quest for adventure, I sailed across the Java Sea, Climbed an active volcano in Hawaii, swam with sharks in the Sea of Japan and adventured an Arctic trip. I started sridar.com to chronicle my experiences and inspire others to get off the conventional trail and seek out extraordinary experiences.